Sharon Rapoport wrote and directed the creation of a new brand identity for this Virginia-based credit union. 

This series of ads, billboards, and other graphics focuses on the easy and accessible relationship people can have with ValleyStar, helping to relieve financial stress by connecting with each person where they are, and in the simplified language that they speak. 

The look and feeling is refreshing and uplifting, the tone of the copy is very conversational and authentic. The design is also very bold and distinctive and will stand out in the market.