words and colors, pixels and paper, creative services and communication strategies

1000 Jefferson collateral + advertising

A high-end apartment community in Hoboken, NJ, One Thousand Jefferson needed to reach a specific audience—defined less by demographic than by lifestyle. For the advertising and print collateral, I created personas by writing “testimonials” designed to reach specific audiences.

Direct mail campaign played off the idea of singles ads, and ads and building banners featured shorter versions of the brochure testimonials.

Aimee Barber and I worked together to design the family of print collateral, and I wrote the campaign.

whether you need help with a one-time project or are wanting a long-term partner in your branding efforts, I'd love to talk about options with you. If you don't see what you think you're looking for, let's talk anyway—each project I do is custom-built for that client, industry, and situation, and I'd love to create something new just for you.