“This is not a club or sorority. We are simply a community of women, brought together by our passion to love others as Jesus loves us. We are scattered across the U.S. and have different backgrounds and stories, but we have one very important thing in common: Jesus. He changed us. Sustains us. Frees us. Inspires us. And makes us want to love others.”

Along with a full, cohesive brand and a variety of products to support the ministry, we developed content for several blog post series. Each topic was supported on social media with daily posts, including a title graphic to announce the weekly blog post, a prayer, and a Bible verse used in the post. We wanted to develop a brand appealing to our target audience, women 35 and up. It needed to be pretty but fun and friendly.