words and colors, pixels and paper, creative services and communication strategies

Parallel 41 Signage

Window decals and kiosk graphics for apartment residences in Stamford, CT.

Parallel 41 Apartments in Stamford, CT was named after its latitudinal position, and it appealed to those who sought a high-end lifestyle—jet-setters, foodies, business leaders. With luxury amenities and lifestyle offerings, Parallel 41 was positioned perfectly to appeal to the urban lifestyle and the messaging highlighted that this is the ultimate luxury destination where you can find everything you want.

Aspirational and bold, the advertising took the form of large, square full-window decals, rail posters, kiosk graphics, banners and more. 

Writing by Sharon Rapoport. Marketing strategy by Brio Consulting.

whether you need help with a one-time project or are wanting a long-term partner in your branding efforts, I'd love to talk about options with you. If you don't see what you think you're looking for, let's talk anyway—each project I do is custom-built for that client, industry, and situation, and I'd love to create something new just for you.