Miraval is a well-known spa resort near Tucson, AZ, that specializes in mindfulness and life balance. Their many loyal guests come back not just for another spa escape but for the life-altering experiences that the truly unique programming offers. 

Sharon Rapoport, creative director/writer, led the efforts to elevate the resort brand to a parent brand poised for growth, a brand that could encompass numerous locations and sub-brands.